1. Information We Collect

We may collect personal information that you provide directly to us, as well as information collected automatically when you use our website.

Information You Provide

Depending on how you interact with our website, this may include:

• Name
• Billing and shipping address
• Email address
• Telephone number
• Order and purchase information
• Payment-related information
• Account information, if account registration is available
• Customer service messages and other communications
• Information you voluntarily provide through forms, surveys, or promotions

Information Collected Automatically

When you visit our website, certain technical information may be collected automatically, including:

• IP address
• Browser type and version
• Device type
• Operating system
• Pages viewed and actions taken on the website
• Referring website or source
• Approximate location based on IP address
• Cookie and similar technology information

2. How We Use Your Information

We may use personal information for purposes including:

• Processing and fulfilling orders
• Providing order confirmations and shipping updates
• Processing payments and refunds
• Providing customer support
• Responding to questions, requests, and complaints
• Maintaining and improving our website and services
• Preventing fraud, misuse, and security incidents
• Complying with legal and regulatory requirements
• Understanding how customers use our website
• Providing marketing communications where permitted and where you have not opted out

3. Orders and Payment Information

When you place an order, information necessary to complete your purchase may be processed by payment providers, checkout providers, banks, card networks, fraud-prevention services, and other service providers involved in completing the transaction.

We generally do not need to directly store complete payment card information when payments are processed by third-party payment providers. Payment processing is subject to the privacy practices and security procedures of the applicable payment provider.

4. Cookies and Similar Technologies

Our website may use cookies, pixels, tags, local storage, and similar technologies to support website functionality and understand how visitors interact with the site.

These technologies may be used for purposes such as:

• Keeping the website functioning properly
• Remembering preferences and shopping cart contents
• Supporting account and checkout functions
• Measuring website traffic and performance
• Understanding customer interactions
• Supporting advertising and marketing where permitted

Depending on your location, you may have options to manage certain cookies through your browser settings or through consent controls available on our website.

5. How We Share Personal Information

We may share personal information with service providers and other parties when reasonably necessary to operate our business and provide our services.

These parties may include:

• Website and e-commerce platform providers
• Payment processors
• Shipping and logistics providers
• Warehousing and fulfillment providers
• Customer service providers
• Technology and hosting providers
• Analytics providers
• Fraud-prevention and security providers
• Marketing and advertising service providers, where applicable
• Professional advisers such as legal or accounting providers

We may also disclose information when required by law, legal process, court order, regulatory authority, or when reasonably necessary to protect our rights, customers, business, or others.

6. Advertising and Analytics

We may use analytics and advertising technologies to understand website performance, measure marketing activity, and improve the relevance of our communications.

Depending on the technologies used on our website, certain third parties may collect information through cookies or similar technologies according to their own privacy policies.

Where required by applicable law, non-essential advertising or analytics technologies will be subject to applicable consent requirements.

7. Marketing Communications

If you choose to receive promotional emails or other marketing communications, we may use your contact information to send you product updates, offers, or other information about SERENLO™.

You may unsubscribe from promotional emails by using the unsubscribe option included in the communication. Transactional communications relating to your orders or customer service requests may still be sent where necessary.

8. International Data Processing

Our customers, service providers, technology providers, payment providers, and logistics partners may operate in different countries. As a result, personal information may be processed or stored outside the country or region in which you live.

Where required by applicable law, appropriate safeguards may be used for international transfers of personal information.

9. Data Retention

We retain personal information for as long as reasonably necessary to provide our services, fulfill orders, maintain business and transaction records, resolve disputes, enforce agreements, prevent fraud, and comply with legal, accounting, or regulatory obligations.

Retention periods may vary depending on the type of information and the purpose for which it is processed.

10. Data Security

We take reasonable administrative, technical, and organizational measures designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.

However, no method of transmission over the internet or electronic storage system can be guaranteed to be completely secure.

11. Your Privacy Rights

Depending on where you live and applicable privacy law, you may have certain rights regarding your personal information.

These may include the right to:

• Request access to personal information we hold about you
• Request correction of inaccurate information
• Request deletion of certain personal information
• Request restriction of certain processing activities
• Object to certain processing activities
• Withdraw consent where processing is based on consent
• Request a portable copy of certain information
• Opt out of certain marketing communications
• Exercise other rights available under applicable privacy laws

These rights are not absolute and may be subject to legal exceptions, verification requirements, and applicable law.

To submit a privacy request, please contact us at service@serenlo.com.

12. U.S. State Privacy Rights

Residents of certain U.S. states may have additional privacy rights under applicable state privacy laws.

Where applicable, these rights may include requesting information about the personal information we collect, requesting deletion or correction, obtaining a copy of certain information, or opting out of certain types of data processing.

The availability and scope of these rights depend on applicable law and on how our business and services are subject to those laws.

13. European and UK Privacy Rights

If applicable law in the European Economic Area, Switzerland, or the United Kingdom applies to the processing of your personal information, you may have additional rights under applicable data protection law.

Depending on the circumstances, processing may be based on performance of a contract, legitimate interests, compliance with legal obligations, or consent.

Where applicable, you may also have the right to lodge a complaint with the relevant data protection authority.

14. Children's Privacy

Our website and services are intended for general consumer audiences and are not directed toward children.

We do not knowingly seek to collect personal information from children in violation of applicable law. If you believe that a child has provided personal information to us inappropriately, please contact us so that we can review the matter.

15. Third-Party Websites

Our website may contain links to third-party websites, services, or platforms. We are not responsible for the privacy practices, security, or content of those third parties.

We encourage you to review the privacy policies of any third-party website or service you choose to use.

16. Business Transfers

If our business undergoes a merger, acquisition, restructuring, financing, sale of assets, or similar business transaction, personal information may be disclosed or transferred as part of that transaction, subject to applicable law.

17. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, services, or legal requirements.

When this policy is updated, the revised version will be posted on this page and the "Last Updated" date will be changed accordingly.

18. Contact Us

If you have questions about this Privacy Policy, our privacy practices, or would like to submit a privacy-related request, please contact us using the information below.